The Tianjin Municipal Bureau of Commerce has implemented a district chief responsibility system for piloting the “15-Minute Convenient Living Circle” initiative, incorporating it as a key task for each district. The initiative involves conducting a comprehensive survey to fully understand the current status of convenient commercial service areas, the number of existing commercial outlets, and any gaps or shortcomings in business formats, thereby identifying target entities for cultivation. Each district will then proceed accordingly.
News Center
Blog
Enhancing Residents’ Well-being: Tianjin Designates “15-Minute Convenient Living Circles”
Release time:2022-09-28
According to a report from China National Radio’s Tianjin bureau on September 27 (reporter Zhou Siyang), the Tianjin Municipal Bureau of Commerce informed reporters that, in order to safeguard people’s livelihoods, promote consumption upgrading, and ensure smooth micro-circulation of the urban economy, the bureau has been guiding various districts to actively launch the “15-Minute Convenient Living Circle” initiative. In 2022, the bureau will select four pilot districts for the “15-Minute Convenient Living Circle,” bringing the total number of such demonstration zones promoted across Tianjin to approximately 30—each with strong leading and driving effects.
The Tianjin Municipal Bureau of Commerce has implemented a responsibility system under which district mayors are accountable for establishing “15-Minute Convenient Living Circle” pilot zones, incorporating this initiative into the key tasks of each district. The bureau has conducted a comprehensive survey to understand the current status of convenient commercial areas, the number of existing commercial outlets, and the shortcomings and gaps in business formats, thereby identifying target entities for cultivation. Each district, based on its specific circumstances, is developing planning schemes that take into account the differentiated needs of existing community businesses, as well as those of older residential communities, newly built residential areas, new towns, and agricultural development zones. These plans clearly define construction goals and tasks, ensuring that at least five convenient living circles will be completed throughout the year.
Meanwhile, the Municipal Bureau of Commerce is making coordinated use of existing resources—including idle factory buildings, warehouses, and publicly-owned properties in older residential areas—to address shortcomings in commercial facilities and upgrade the quality of existing ones, tailored to local conditions. Priority is given to developing clustered commercial formats in newly built residential areas, with emphasis on constructing and renovating commercial complexes, shopping centers, and community-based elderly care facilities. Such facilities are planned, constructed, and accepted simultaneously with residential developments. Additionally, standardized vegetable markets are being renovated and upgraded, with a focus on fostering branded chain stores and actively promoting mobile commercial facilities, encouraging multi-functional stores that offer a variety of services.
In terms of standardized operations and management, Tianjin has established a collaborative governance mechanism involving streets, communities, property management companies, and merchants, working together to enhance environmental improvements and self-regulatory practices. The bureau is also exploring market-driven models such as “government-built, enterprise-operated” and “enterprise-invested, government-subsidized,” actively guiding professional operators to integrate merchant resources. Through mini-programs, apps, and comprehensive service information platforms, these initiatives provide diversified services like online ordering with store pickup, door-to-door delivery, and other innovative offerings, thus boosting the smartness of the convenient living circles.
As of now, Tianjin has completed two rounds of applications for national-level “15-Minute Convenient Living Circle” pilot projects. Binhai New Area and Hexi District have been designated as national-level pilot districts, essentially achieving urban “15-Minute Convenient Living Circles” that feature rational layouts, complete business formats, fully functional services, smart convenience, standardized orderliness, high-quality service, and harmonious coexistence between commerce and residential areas. Moving forward, the Tianjin Municipal Bureau of Commerce, together with all districts, will launch an electronic map of the “15-Minute Convenient Living Circles,” accelerate the development of community e-commerce and community delivery networks, further enhance the level of community commercial development and service support capabilities, and continuously improve residents’ satisfaction.
According to a report from China National Radio’s Tianjin bureau on September 27 (reported by journalist Zhou Siyang), the Tianjin Municipal Bureau of Commerce informed reporters that, in order to safeguard people’s livelihoods, boost consumption upgrades, and ensure smooth micro-circulation in the urban economy, the bureau has been guiding various districts to actively launch initiatives for “15-Minute Convenient Living Circles” in cities. In 2022, the bureau will select four pilot districts for the “15-Minute Convenient Living Circle” program, and by then, Tianjin will have cumulatively promoted approximately 30 such demonstration zones with strong leading and driving effects.
Based on the existing community commercial infrastructure, we will comprehensively take into account the differentiated needs of aging communities, newly built residential areas, new towns, and agricultural built-up areas, develop a comprehensive planning scheme, clearly define construction goals and tasks, and ensure that the number of convenient living circles constructed throughout the year reaches five.
Meanwhile, the Municipal Bureau of Commerce is making coordinated use of existing resources—including idle factory buildings, warehouses, and publicly-owned properties in older residential areas—to address shortcomings in commercial facilities and upgrade the quality of existing ones, tailored to local conditions. Priority is given to developing clustered commercial formats in newly built residential districts, with a focus on constructing and renovating commercial complexes, shopping centers, and community-based elderly care facilities. These facilities are planned, built, and inspected/accepted concurrently with residential developments. Additionally, standardized vegetable markets are being renovated and upgraded, with an emphasis on fostering branded chain stores and actively promoting mobile commercial facilities, while encouraging “multi-functional stores.”
In addition, regarding standardized operations and management, Tianjin has established a multi-party consultation and co-management mechanism involving streets, communities, property management companies, and merchants, working together to strengthen environmental improvements and self-regulatory practices. The city is also exploring market-driven models such as “government-led construction, enterprise-operated management” and “enterprise investment, government subsidies,” actively encouraging professional operators to integrate merchant resources. Through mini-programs, apps, and comprehensive service information platforms, these operators provide diversified services—including online ordering with in-store pickup and door-to-door service—to enhance the smartness of local community life circles.
As of now, Tianjin has completed the application process for two batches of national-level pilot projects aimed at building “15-minute convenient living circles” in cities. The Binhai New Area and Hexi District have been designated as national-level pilot zones, essentially achieving urban “15-minute convenient living circles” that feature rational layouts, diverse business formats, well-rounded functions, smart convenience, standardized orderliness, high-quality services, and harmonious coexistence between commerce and residential areas. In the next step, the Tianjin Municipal Bureau of Commerce, together with various districts, will launch electronic maps of these “15-minute convenient living circles,” promote the development of community e-commerce and community delivery networks, further enhance the level of community commercial development and service support capabilities, and continuously improve residents’ satisfaction.
More blogs
Room 1010, South Tower, Xinda City Plaza, No. 27, Second Horizontal Road, Shuiyin Road, Yuexiu District, Guangzhou, China