The 2022 White Paper on the Floor Scrubber Industry Released: Dreame Technology Drives a New Engine for Industry Development

The 2022 White Paper on the Floor Scrubber Industry Released: Dreame Technology Drives a New Engine for Industry Development

　　On October 28, the launch event titled “Wireless Steam Floor Cleaners: Pioneering a New Era of Floor Cleaning,” hosted by AVC (Oviyun Network), was officially held. Dreame Technology, a global technology company specializing in smart home appliances, was invited to attend and announced at the event that the two parties would jointly release the “2022 China Floor Cleaner Industry and Consumer Insights White Paper.” This collaboration aims to help businesses anticipate industry development trends and promote their healthy growth.

　　The floor scrubber industry is entering a period of rapid growth, and Dreame Technology is leading the way in achieving technological innovation.

　　In recent years, the smart cleaning appliance sector has shown a counter-trend upward trajectory, with floor scrubbers experiencing a rapid surge in popularity. Brand competition in this segment is highly intense, and product innovation continues to accelerate. According to data calculated by AVC, the floor scrubber industry reached a scale of 10.5 billion yuan in 2022, representing an 81% year-on-year increase. From a category development perspective, floor scrubbers are expected to remain the fastest-growing segment within the cleaning appliance market over the next three to five years. This niche track has attracted considerable attention from numerous companies, with more than 160 brands now entering the floor scrubber market.

　　As a rising “star” in the floor scrubber industry, Dreame Technology has seen its market share grow steadily from January to September, and for six consecutive months, it has ranked among the top two in online channel market share, successfully establishing itself as a leading brand in the floor scrubber sector. Recently, Dreame Technology took the lead once again by launching the T12 cordless steam floor scrubber. This innovative product not only breaks through industry technical barriers by delivering high-temperature steam above 100°C without the need for a power cord but also features a hot-water cleaning function that efficiently removes greasy stains and eliminates even microscopic bacteria—making it especially ideal for households with children and pets.

　　The introduction of the cordless steam floor cleaner T12 perfectly meets the needs of households with heavy cleaning demands, and it’s clear that the next generation of floor cleaner product designs will also focus squarely on cordless steam floor cleaners.

　　Dreame Technology, in collaboration with AVC, has重磅 released an industry white paper.

　　“Today, floor scrubbers are flooding the market—but neither wired steam floor scrubbers nor cordless ones fully address users’ pain points. Especially for key consumer groups such as meticulous moms, heavy-duty cleaners, and pet owners, there’s a strong demand for deep-floor cleaning solutions that offer powerful germ-killing capabilities, high cleaning efficiency, broad coverage, and effortless operation. Recognizing these user needs, Dreame Technology has been driving R&D and manufacturing investments, becoming one of the first in the industry to launch a cordless steam floor scrubber,” said Guo Renjie, Deputy General Manager of Dreame Technology China. “Dreame Technology aspires to leverage cutting-edge technology to deliver superior products and the ultimate cleaning experience to consumers. We also look forward to taking the T12 cordless steam floor scrubber as an opportunity to redefine the future of floor scrubbers and usher in a new era of innovation in this category.”

　　The white paper presents three main sections: First, a summary of the development of the floor-cleaning machine industry; second, an in-depth consumer insight study on floor-cleaning machines; and third, a forecast and outlook on future trends. The release of this white paper not only provides the industry and consumers with more valuable insights into consumer segments and emerging technology product trends, but also offers crucial guidance for floor-cleaning machine brands as they chart their future development paths. We believe that the publication of this white paper will inspire more companies with innovative ideas and directions for technological upgrades, invigorate R&D efforts in floor-cleaning machine products, and propel the industry into a brand-new 3.0 era.