Analysis of the Current Market Development Status, Competitive Landscape, and Future Prospects of China’s Floor Scrubber Industry in 2021

Release time:2022-08-23

I. Overview of Floor Scrubbers A floor scrubber is a cleaning machine designed for washing hard-floor surfaces while simultaneously vacuuming up wastewater and removing it from the site. It boasts advantages such as environmental friendliness, energy efficiency, and high operational efficiency. There are various ways to classify floor scrubbers; from a technical perspective, the two main technologies are water-dust circulation and air-dust circulation. Source: Compiled from publicly available information From a product form perspective, floor scrubbers can be categorized into four types: corded floor scrubbers, cordless floor scrubbers, corded steam floor scrubbers, and cordless steam floor scrubbers. Source: Compiled from publicly available information II. Current Development Status of the Cleaning Appliance Industry Driven by the pandemic, cleaning appliances have attracted widespread attention and experienced rapid growth in the industry. In terms of market size, statistics show that the overall industry scale grew to 24 billion yuan in 2020, representing a year-on-year increase of 20.2%. In the first half of 2021, the industry continued its strong momentum, with the market size reaching 13.6 billion yuan, achieving a high growth rate of 40.2% over the previous year. It is estimated that the full-year market size for cleaning appliances in 2021 will reach 31.4 billion yuan. The industry’s product categories continue to expand, with frequent emergence of hit products. Currently, three major product lines have formed: sweeping robots, handheld cleaners, and commercial robots. Among these, sweeping robots and floor scrubbers have shown particularly impressive performance, serving as dual drivers of industry growth. Source: Compiled from publicly available information In terms of sales volume, statistics indicate that China's cleaning appliance sales reached 29.05 million units in 2020, up 16.29% year-on-year, with an average annual compound growth rate of 19.93%. In the first half of 2021, China's cleaning appliance market sales totaled 13.59 million units, and the full-year sales are expected to reach 31.57 million units. Source: Compiled from publicly available information Looking at the breakdown of market shares, vacuum cleaners and sweeping robots account for 80% of the total sales revenue of cleaning appliances. According to statistics, in 2020, China's cleaning appliance industry had four main sub-markets: sweeping robots, vacuum cleaners, floor scrubbers, and electric mops. Their respective market shares were: sweeping robots at 39.2%, vacuum cleaners at 38.2%, floor scrubbers at 5.7%, and electric mops at 5.2%. Source: Compiled from publicly available information Related Report: "China Floor Scrubber Market Research and Industry Investment Potential Forecast Report 2021-2026" released by Hua Jing Industry Research Institute III. Floor Scrubbers From the perspective of floor scrubber industry sales, the sector has shown explosive growth in the short term. Statistics show that in Q1 2020, floor scrubber sales accounted for only 1% of total cleaning appliance sales. Starting in Q2 2020, floor scrubbers began to gain momentum, and by the first half of 2021, their share in the cleaning appliance market had risen to 16.3%. Source: Compiled from publicly available information Looking at specific market size data, statistics show that China's floor scrubber market size in 2020 was 1.29 billion yuan, increasing nearly 20-fold year-on-year. From January to July 2021, the market size reached 2.21 billion yuan, and the full-year market size is expected to reach 4.8 billion yuan. Source: Compiled from publicly available information IV. Market Price Structure of Floor Scrubber Products From the perspective of floor scrubber price structure, products priced between 2,500 yuan and 3,499 yuan account for nearly 70% of the market. In the price structure, mid-to-high-end products dominate. According to statistics, in 2020, the price structure of China's floor scrubber industry was as follows: products under 2,000 yuan accounted for 6.6%; products between 2,000 and 2,499 yuan accounted for 7.6%; products between 2,500 and 2,999 yuan accounted for 34.6%; products between 3,000 and 3,499 yuan accounted for 34.8%; products between 3,500 and 3,999 yuan accounted for 15.0%; and products above 4,000 yuan accounted for 1.3%. Source: Compiled from publicly available information Looking at the average market prices for each quarter over the past two years, statistics show that in the third quarter of 2021, the average market price of floor scrubbers fell to its lowest level in recent years, at 2,483 yuan—a decrease of 1,128 yuan compared to the average price of 3,611 yuan in the second quarter of 2021. This was due to several brands launching cost-effective products in Q3 2021, which lowered the industry average price. Source: Compiled from publicly available information V. Competitive Landscape of the Floor Scrubber Industry From the perspective of brand numbers, statistics show that as of Q3 2021, the number of floor scrubber brands has increased to 65. However, in absolute terms, the number of floor scrubber brands is still fewer than those of vacuum cleaners and sweeping robots. Source: Compiled from publicly available information From the perspective of market competition, the floor scrubber industry is an emerging niche segment. In the early stages of the industry, there were relatively few competing brands. Tineco is one of the few domestic brands that started deploying resources in the floor scrubber market early on. According to statistics, in 2020, Tineco and Bissell held 68% and 22% of the online sales market share in China, respectively, demonstrating a clear first-mover advantage. Brands such as Jimmy, Urehome, Midea, Haier, and Whirlpool have all entered the floor scrubber market, and many other brands are also actively developing related products. Source: Compiled from publicly available information VI. Future Development Prospects of the Floor Scrubber Industry The future development of cleaning appliances will inevitably move toward greater intelligence, convenience, and comprehensive cleaning capabilities. Core technology will remain the key area of competition. The emergence of new intelligent floor scrubbers has made cleaning work simpler and more economical, bringing about a significant upgrade to the entire cleaning industry, with extremely rapid development. From push-type models to drive-type models, unmanned floor scrubbers have gradually come into people's view in recent years. Integrated with technology, they feature motion interaction technology and are equipped with dozens of sensors—including laser, vision, anti-collision, and anti-fall sensors—to ensure accurate obstacle avoidance. They are also fitted with smart algorithms that automatically adjust cleaning methods according to different scenarios and types of stains, delivering higher cleaning power and greater intelligence. From the products currently available on the market, floor scrubbers offer advantages such as LED screen displays for intelligent dirt detection, automatic adjustment of suction power and water volume, dry-wet separation, powerful cleaning performance, and low noise levels.

I. Overview of Floor Scrubbers

A floor scrubber is a cleaning machine designed for washing hard-floor surfaces while simultaneously vacuuming up wastewater and removing it from the site. It offers advantages such as being environmentally friendly, energy-efficient, and highly effective. Floor scrubbers can be classified in various ways; from a technical perspective, the two main types are water-dust circulation and air-dust circulation.